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Black and Decker
C/B/902. Internationalisation strategy of Black & Decker
- WORDS:
- 3300
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the internationalisation strategy of Black & Decker (B&D), the US manufacturer and marketer of power tools and accessories. Theoretical approaches to entering foreign markets are reviewed with references to B&D practices, the structure and the HRM strategies of the company are analysed suggesting recommendations about their development.
KEYWORDS: Internationalisation, Black & Decker, foreign market entry,
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Internationalization
Other Papers On: Black and Decker
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