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Black and Decker
C/B/1537. Black & Decker: internationalization strategy and PESTEL analysis
- WORDS:
- 1800
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper offers a case study of Black & Decker discussing their strategy in the light of the theories of internationalization, particularly the Uppsala model and Transaction Cost Analysis, and using the PESTEL model to analyse the external factors affecting the organization.
KEYWORDS: Black & Decker, Uppsala, Transaction Cost Analysis, internationalisation, PESTEL,
Other Papers On: Black and Decker
Other Papers On: Internationalization
Other Papers On: PEST Analysis
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