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Black and Decker

C/B/1157. Perspective on international strategy, organizational structure and HRM for Black & Decker

WORDS:
3100
DATE:
2008
PRICE:
39.99 GBP

The paper looks at the theories of internationalization and related concepts, i.e. the eclectic paradigm and transaction cost analysis, Uppsala model of internationalization, purchasing and business strategy approach and interactive network approach of International Marketing. Theoretical underpinnings are applied to the business of Black & Decker suggesting recommendations about their organizational structure and HRM strategy.

 

KEYWORDS: Black & Decker, internationalisation, organizational structure, HRP strategy,

 
Other Papers On: Internationalization
Other Papers On: Black and Decker