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Birch Academy
C/B/2434. Business and marketing plan for vocational training and education centre Birch Academy
- WORDS:
- 6050
- DATE:
- 2010
- PRICE:
- 69.99 GBP
The paper presents a business plan for Birch Academy Ltd, a new start up learning academy for adults in Hackney, London, offering vocational training, GCSE and A-level tutoring. Information about the company is provided including their background, history, ownership, mission, objectives, target market, etc. UK training and education industry is described, the company’s critical success factors are defined, an overview of their products, services and prices is presented. A marketing plan is developed based on the market research and marketing mix analysis. Operational and financial plans for 2010-2011 are outlined, start up expenses are calculated.
KEYWORDS: Business Plan, Entrepreneurship, start up, Birch Academy Ltd, marketing mix,
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