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BioST HealCare
C/M/2114. Launch of new medical product Bacteriocin
- WORDS:
- 4500
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper addresses the launch of a new medical product Bacteriocin by BioST HealCare reviewing the properties and indications of the Bacteriocin gel, describing the background of BioST HealCare, developing the marketing plan for the new product along the lines of the marketing mix model (4P), and touching on the issues of financing, logistics, timing, etc. of the launch.
KEYWORDS: new product launch, Bacteriocin, BioST HealCare,
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