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Bentley Motors
C/M/2299. An evaluation of the collaboration between Hermes and Bentley Motors
- WORDS:
- 3250
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper examines how successful a collaboration between the luxury brands Hermes and Bentley Motors would be. The paper begins by describing luxury branding and follows with an overview of Cooperative Branding/Brand collaboration. The different strategies that can be used to implement brand collaboration are discussed, and the advantages and disadvantages are highlighted. The paper justifies the reasons why the Bentley/Hermes collaboration could work. A marketing mix for the collaboration is performed before conclusions are made.
KEYWORDS: Collaboration, Hermes, Bentley Motors, luxury brands, Cooperative Branding, Brand collaboration, marketing mix,
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