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Benetton
P/M/244. Analysis of Benetton Campaign 'Food For Life'
- WORDS:
- 1500
- DATE:
- 2004
- PRICE:
- 19.99 GBP
This paper analyses the recent advertising campaign by Benetton Food For Life. Paper analyses the communication objectives of this campaign and aims to identify some of the contemporary advertising trends used in this campaign. Lastly, this paper presents the critique of such approach to advertising.
KEYWORDS: benetton, campaign, food, life,
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