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Benetton

C/B/3330. Strategic Analysis of Benetton

WORDS:: 1900
DATE:: 2011
PRICE:: 19.99 GBP

This paper analyses Benetton. The paper consists of an overview of Benetton, followed by PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors of the company. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to Benetton. Porter's 5 Forces analysis of Benetton is presented, discussing the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting Benetton.

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Benetton,