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C/B/217. Business Process Reengineering (BPR) in Benetton
- WORDS:
- 4000
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper reviews the business process reengineering initiative, which was recently undertook by Benetton to increase its operational responsiveness to market changes. It shows the content of the radical changes to existing operations, their benefits and the way it will affect the competitive strength of the company. The paper also takes into consideration various opportunity costs that will be incurred with reengineering and undertakes feasibility analysis in order to evaluate the degree of fit of these initiatives to existing position of the firm.
KEYWORDS: business, process, reengineering, bpr, benetton,
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