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BEN AND JERRY

S/B/181. Corporate and Social Responsibility (CSR) and the World Trade Organisation (WTO)

WORDS:
3500
DATE:
2007
PRICE:
39.99 GBP

The paper examines the issues of corporate social responsibility (CSR) at multinational corporations (MNC) reviewing academic opinions about the recent changes is business and society, ethical and social virtues relevant for MNC strategies, the CSR application in Ben & Jerry ice cream company, etc. The role of WTO in supporting CSR initiatives is discussed.

 

KEYWORDS: Corporate social responsibility, CSR, MNC, multinational, WTO, World Trade organisatio,

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ben jerry pestel swot forces strategic porter china marketing chain value dazs market entry international ice cream japan om commit japanese innovation entering mirrors direct analysis smoke propaganda persuasive vs csr launching jerrys product launch project research strategy comparison haagen company plan c world trade organisation responsibility social comparative agen corporate wto
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