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BEN AND JERRY
P/M/170. International product launch: Ben & Jerry's Ice-Cream Company to China
- WORDS:
- 5000
- DATE:
- 2004
- PRICE:
- 59.99 GBP
This report is proposing the international product launch of Ben & Jerry's Ice-Cream Company to China. It consists of SWOT analysis, PLESTIE analysis, Market Entry Strategy, Objectives, Marketing Strategies, segmentation, targeting, positioning, Marketing Mix of Ben and Jerry in China, evaluation and control tools and recommendations to the company.
KEYWORDS: international, product, launch, ben, jerry, ice-cream, company, china,
Other Papers On: BEN AND JERRY
Other Papers On: International Product Launch
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Keywords Tag Cloud
ben jerry pestel swot forces strategic porter china marketing chain value dazs market entry international ice cream japan om commit japanese innovation entering mirrors direct analysis smoke propaganda persuasive vs csr launching jerrys product launch project research strategy comparison haagen company plan c world trade organisation responsibility social comparative agen corporate wto
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