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BEN AND JERRY
C/OM/158. Ben & Jerry's Strategic Innovation vs. Persuasive propaganda: is it just smoke and mirrors?
- WORDS:
- 2700
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at Ben & Jerry's innovation strategy comparing it to various strategy theories. Analysis of the company’s strategy is conducted describing each point that makes Ben & Jerry's innovative strategy unique and critically assessing the future of Ben & Jerry's strategy. Recommendations are suggested about the best innovative practices.
KEYWORDS: Ben & Jerry, innovation,
Other Papers On: Innovation
Other Papers On: BEN AND JERRY
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Keywords Tag Cloud
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