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BEN AND JERRY
C/B/4356. Ben & Jerry's entry to Japan: strategic analysis
- WORDS:
- 1800
- DATE:
- 2012
- PRICE:
- 19.99 GBP
The paper looks at the prospective entry of the US ice-cream makers Ben & Jerry’s (B&G) to Japan. Analysis of the Japanese market and B&G is conducted using the models of PEST, Porter’s five forces, SWOT and value chain analysis. The company’s tangible and intangible resources are evaluated, recommendations are suggested about their strategic planning.
KEYWORDS: Ben & Jerry’s, entry to Japan, strategic analysis, PEST, Porter’s five forces, SWOT, value chain,
Other Papers On: BEN AND JERRY
Other Papers On: Strategic Analysis
Other Papers On: Foreign Market Entry
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Keywords Tag Cloud
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