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Bebo
C/B/2117. Expansion of Bebo to China: analysis of socio cultural environment
- WORDS:
- 2350
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper addresses the challenges of international marketing conducting a case study of potential market opportunities in China for the UK web-based social networking site (SNS) Bebo. The company’s background is described, an overview of the Chinese SNS market is presented, socio-cultural differences between Chinese and Western environment are discussed, a mode for Bebo’s market entry is suggested.
KEYWORDS: International marketing, Bebo China, social networking site, SNS, market entry,
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Thank you. I received the paper. Just want to say the paper is written well. You guys have included all that information i need to do the paper by myself. Thanks! I may order the SWOT analysis later.Nigel
