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C/B/1714. Analysis of sustainable communities' strategy, Birmingham 2026: marketing for non-profit organisations

WORDS:
2700
DATE:
2009
PRICE:
29.99 GBP

The paper looks at the non-profit organisation (NPO) Be Birmingham, a local strategic partnership formed to increase the living standard of the city dwellers. The vision of Be Birmingham called Birmingham 2026 is examined analysing their strategy to work towards the safety and health of the local people including cleanliness, greenery, economic growth and prosperity of the city. The areas that need development are identified, the functions of stakeholders and partnerships in the delivery of the strategy are outlined.

 

KEYWORDS: Be Birmingham, Birmingham 2026, Local strategic partnerships, Non profit organizations, NPO,