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S/HR/278. Greg Dyke's change initiatives and their implementation in BBC

WORDS:
2050
DATE:
2009
PRICE:
29.99 GBP

The paper reports on the changes initiated by the Director General of the BBC, Greg Dyke arguing whether the changes were implemented successfully. Dyke's work in the BBC is described, the practices he used to motivate the workforce are evaluated, the theory of leadership and personality traits is reviewed and applied to the case of Dyke.

 

KEYWORDS: BBC Director General, Greg Dyke, change management, leadership, personality traits,

 
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