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P/B/830. PEST analysis of BBC radio 1 marketing environment

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The paper reports on the marketing environment of BBC Radio 1 reviewing political, economic, social and technological factors affecting the radio broadcasting market, i.e. the UK government regulation on radio broadcasting, the growing number of ethnic minorities, the growing gun culture, the expansion of satellite TV and CDs, etc.

 

KEYWORDS: BBC radio 1, marketing environment, PEST, broadcasting,

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bbc swot pestel change forces strategies md porter pest chain value hr environment relations study broadcasting strategic public image service initiatives management marketing radio situation current investigation formulation future overview success services technological changed culture greg dyke examination implementation organisational cultural practice professional broadcasters nickelodeon advancements uk brand five porters factors framework saved business world pestle using british paradoxes corporation position external bbcs global news c development customer media iplayer companies learning efficiency tows bskyb matrix quasi impact markets cbbc
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