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C/M/948. BBC iplayer

WORDS:
1000
DATE:
2008
PRICE:
19.99 GBP

The paper looks at BBC iplayer, an online media interactive player that helps viewers to watch and download BBC TV shows, examining the reasons behind its popularity, and describing its functions and availability. The success of the service is explored from the marketing perspective discussing the general issues of online marketing and conducting marketing analysis of BBC iplayer.

 

KEYWORDS: BBC, iplayer, marketing, broadband TV,

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Other Papers On: B2C Internet Marketing
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bbc swot pestel change forces strategies md porter pest chain value hr environment relations study broadcasting strategic public image service initiatives management marketing radio situation current investigation formulation future overview success services technological changed culture greg dyke examination implementation organisational cultural practice professional broadcasters nickelodeon advancements uk brand five porters factors framework saved business world pestle using british paradoxes corporation position external bbcs global news c development customer media iplayer companies learning efficiency tows bskyb matrix quasi impact markets cbbc
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