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BBC
C/M/948. BBC iplayer
- WORDS:
- 1000
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper looks at BBC iplayer, an online media interactive player that helps viewers to watch and download BBC TV shows, examining the reasons behind its popularity, and describing its functions and availability. The success of the service is explored from the marketing perspective discussing the general issues of online marketing and conducting marketing analysis of BBC iplayer.
KEYWORDS: BBC, iplayer, marketing, broadband TV,
Other Papers On: BBC
Other Papers On: B2C Internet Marketing
Other Papers On: Multimedia Technology
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- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
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- E-Commerce and E-Business
- Economics
- Education
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- General Business
- History
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- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
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- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
bbc swot strategies change pest md study environment service initiatives hr management pestel broadcasting services cbbc iplayer overview success current radio nickelodeon situation future formulation investigation uk culture organisational changed greg implementation dyke cultural advancements companies public professional practice technological broadcasters marketing learning factors pestle using porters five framework forces external bbcs paradoxes strategic british corporation position image saved world c efficiency impact development brand relations customer markets quasi global business news bskyb matrix tows media
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