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BBC
C/M/319. Brand and customer relations in media companies
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper sets to examine three media organisations - Yahoo! Inc., BBC, and the News Corporation - to see on what basis they are competing. Two competitive advantage factors only are scrutinised in the work: powerful brands and intimate customer relationships. The author then analyses which is more relevant for growth and commercial success of the three companies under consideration. The paper also touches upon the challenges that each of the organisations is facing.
KEYWORDS: Media, brand, customers, responsiveness, marketing, competitive, advantage, sustainabl,
Other Papers On: BBC
Other Papers On: News Corporation
Other Papers On: Yahoo! Inc
Other Papers On: Branding
Other Papers On: Relationship Marketing
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Keywords Tag Cloud
bbc swot pestel change forces strategies md porter pest chain value hr environment relations study broadcasting strategic public image service initiatives management marketing radio situation current investigation formulation future overview success services technological changed culture greg dyke examination implementation organisational cultural practice professional broadcasters nickelodeon advancements uk brand five porters factors framework saved business world pestle using british paradoxes corporation position external bbcs global news c development customer media iplayer companies learning efficiency tows bskyb matrix quasi impact markets cbbc
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