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C/M/1882. Examination of the BBC's public relations image

WORDS:
3000
DATE:
2011
PRICE:
39.99 GBP

This paper discusses the BBC in relation to its public relations image, which has been impacted over the past year. The paper begins by providing the background to the company and to television licensing is provided, and the paper then examines the context of the issue which is the company’s rate of compensation to the company’s executives. The paper reviews the BBC’s actions in response to their issues, which are the reduction in the compensation of BBC executives and senior managers, the reduction of the number of senior managers in BBC, the reduction in the compensation of the BBC stars, and the pursuit of public relations actions to enhance the image of the BBC. The paper concludes by assessing the companies public relation image.

 

KEYWORDS: BBC, public relations, television licensing, compensation!,

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bbc swot pestel change forces strategies md porter pest chain value hr environment relations study broadcasting strategic public image service initiatives management marketing radio situation current investigation formulation future overview success services technological changed culture greg dyke examination implementation organisational cultural practice professional broadcasters nickelodeon advancements uk brand five porters factors framework saved business world pestle using british paradoxes corporation position external bbcs global news c development customer media iplayer companies learning efficiency tows bskyb matrix quasi impact markets cbbc
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