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C/M/1408. Change management at BBC

WORDS:
2600
DATE:
2010
PRICE:
29.99 GBP

The paper examines the process of change management (CM) in the British Broadcasting Corporation (BBC) during the 1980s-1990s discussing the changes in the organisational culture caused by the hire of technology to digitalize news services. The problems faced by the company while adapting to change are explored. References are made to the theory of organisational culture and leadership.

 

KEYWORDS: Change management, BBC, organisational culture, leadership,

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bbc swot pestel change forces strategies md porter pest chain value hr environment relations study broadcasting strategic public image service initiatives management marketing radio situation current investigation formulation future overview success services technological changed culture greg dyke examination implementation organisational cultural practice professional broadcasters nickelodeon advancements uk brand five porters factors framework saved business world pestle using british paradoxes corporation position external bbcs global news c development customer media iplayer companies learning efficiency tows bskyb matrix quasi impact markets cbbc
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