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C/B/1387. Image, position and strategies of BBC

WORDS:
3800
DATE:
2009
PRICE:
39.99 GBP

The paper examines the image, reputation and position of BBC within the broadcasting industry addressing the recent issues faced by the company and examining their managerial and strategic implications. The models used in the analysis include the Boston Growth-Share matrix, SWOT and PEST. The discussion touches on the BBC's stance against the Iraq war, the company's corporate governance, performance appraisal system, employee motivation practices, financial management, etc.

 

KEYWORDS: BBC, Boston Growth-Share matrix, SWOT, PEST, Iraq war,

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