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S/B/608. Strategic analysis of Baxter Healthcare

WORDS:
3300
DATE:
2011
PRICE:
39.99 GBP

The paper examines the performance of the UK manufacturer of healthcare supplies Baxter Healthcare. The background of the company is reviewed, analysis is conducted of the company’s environment using the models of Porter’s five forces, PESTLE and SWOT, risk analysis, etc. The principles of change management are outlined, strategic options for the company’s further development are considered.

 

KEYWORDS: Strategic analysis, Baxter Healthcare, Porter’s five forces, PEST, SWOT,