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Bavarian Motor Works (BMW)

S/M/527. Marketing and distribution of MINI by BMW

WORDS:
3350
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the Mini brand (MINI) reviewing its history and its redesign by BMW to target at the younger generation. Market shares and sales for BMW and MINI over 2007-2008 are analysed, BMW's major competitors are outlined, SWOT analysis of the MINI is conducted, its main market segments are identified, MY MINI online interaction program is described, the current strategy of MINI distribution is characterised.

 

KEYWORDS: Mini brand, MINI, BMW, SWOT, MY MINI, SWOT,

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Other Papers On: Marketing and Advertising Strategy
Other Papers On: Bavarian Motor Works (BMW)
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Other Papers On: SWOT Analysis

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