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Bavarian Motor Works (BMW)

P/B/842. BMW performance in Great Britain

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper reports on BMW performance in Great Britain presenting an overview of BMW Group, the UK automobile market, and the British subsidiary BMW GB. The performance of BMW GB is analysed using PEST model and describing the company?s major operations, i.e. multi-branding, the establishment of an integrated plants network, etc. Future opportunities for BMW GB are discussed. This paper is based on the case study from the book by Johnson and Scholes 'Exploring Corporate Strategy: text and cases '.

 

KEYWORDS: bmw, performance, britain,

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