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Bavarian Motor Works (BMW)

P/B/472. BMW SWOT Analysis

WORDS:
750
DATE:
2006
PRICE:
9.99 GBP

The report presents a SWOT analysis of Bayerische Motoren Werke (BMW), one of the worlds leading automakers, specializing in the luxury car market. The report highlights that despite a general downturn in the global automotive market, growth remains strong for BMW, resulting both from its strong brand identity and product expansion strategy. However, the report also highlights that growth away from its core markets, especially in a more competitive global automotive market, exposes the company to greater pressure on its resources.

Updated version of this paper is available here:  C/B/2294. Extended SWOT analysis of BMW
 

KEYWORDS: bmw, swot,

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