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Bavarian Motor Works (BMW)

E/M/79. New product development: theory and BMW practices

WORDS:
2500
DATE:
2005
PRICE:
29.99 GBP

The paper reports on the innovations in product development used by BMW (Bavarian Motor Works) reviewing their history and background, outlining the stages of product innovation process, and analysing the methods and technologies developed by the BMW Group?s Research and Innovation Centre (FIZ). Similarities and differences between theoretical framework and BMW Group?s product development practices are identified.

 

KEYWORDS: New product, innovation, BMW,

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