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Bavarian Motor Works (BMW)

E/B/191. Dissertation. World car industry: assessment and prospect

WORDS:
14000
DATE:
2005
PRICE:
149.99 GBP

The dissertation investigates the recent developments in the world car industry focusing on relationships between car manufacturers and their suppliers and analysing the problems the industry is currently facing in both developed and developing countries. New directions of the car industry are discussed referring to the strategies of Ford, General Motors (GM), Volkswagen, DaimlerChrysler, Renault-Nissan, BMW, Honda, Toyota, etc. Analysis of strategic errors is performed suggesting solutions to existing problems.

 

KEYWORDS: Dissertation, car industry,

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bmw strategic marketing strategy swot corporate assessment global study mini performance car exploring johnson scholes whittington branding based advertising position history failure om causes acquisition rover porter five forces distribution extended automobile frameworks chain vs sector matrix supply success prospect british market product world dissertation proposal comparative mercedes development theory britain campaign niche globalization conditions practices c factors economy
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