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Bavarian Motor Works (BMW)

C/OM/145. Supply Chain vs. Sector Matrix Frameworks

WORDS:
2000
DATE:
2009
PRICE:
29.99 GBP

The paper examines whether the 'sector matrix' framework gives a better strategic understanding of product markets than the concepts of 'product' or 'commodity' chains. The importance of business strategy and Porter's value chain model is discussed showing the advantages of using a sector-matrix framework of analysis and illustrating its use in the motoring industry with the focus on the operations of BMW Group.

 

KEYWORDS: Supply chain, sector matrix, BMW Group, motoring industry, Porters generic strategies, Porters value chain,

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Other Papers On: Value chain analysis
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