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Bavarian Motor Works (BMW)

C/B/3358. BMW Group in UK

WORDS:
2600
DATE:
2011
PRICE:
29.99 GBP

The paper examines the strategic position of the global automobile brand BMW (Bayerische Motoren Werke) in the UK market conducting analysis of the company along the lines of the PEST and Porter’s Five Forces models.

 

KEYWORDS: BMW, PEST, Porter’s Five Forces,

 
Other Papers On: PEST Analysis