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Barclays Bank

C/M/2438. Proposal. Assessment of the strategies used at Barclay's to build a strong customer base

WORDS:
1450
DATE:
2011
PRICE:
19.99 GBP

This proposal is for a study based on Barclay’s Plc, and aims to detail the strategies used to build a strong customer base. The aims are to explore the importance of maintaining a strong customer base in order to maintain a strong position in the financial market, to analyze the necessity for formulating special discounted rate loans, long term pension schemes, loyalty cards, additional services etc to attract more customers for banking, and to investigate the importance and role of CRM software in strengthening customer base. The details for the review of literature and proposed methodology are provided, along with the ethical considerations and research timeline.

 

KEYWORDS: Proposal, Barclay’s Plc, consumer base, financial market, discounted rate loans, long term pension schemes, loyalty card, CRM,

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