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Barclays Bank

C/B/2690. Strategic analysis of Barclaycard

WORDS:
3450
DATE:
2010
PRICE:
39.99 GBP

The paper examines the current strategic and market position of Barclaycard presenting situational analysis of the UK credit and debit card market along the lines of the PEST, Porter’s 5 Forces, SWOT and competitor models. The main challenges faced by Barclaycard are identified, their strategic options are defined using the Ansoff and marketing mix models. The current marketing trends are indicated.

 

KEYWORDS: Strategic analysis, Barclaycard, PEST, SWOT, Porter’s 5 Forces, competitor, marketing mix, Ansoff,

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