Browse our collection of papers in
Bang & Olufsen
P/M/605. Design management in Bang & Olufsen
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the correlation between corporate strategy and design known as design management (DM), and conducting a case study of DM strategies in Bang & Olufsen (B&O), a Danish audio and video company. The report includes an overview of B&O core competences and strategies, Porters Five forces analysis, the issues of strategic design positioning, corporate culture, innovation, brand identity, etc.
KEYWORDS: Design management, Bang & Olufsen,
P/B/486. Bang & Olufsen AudioVisual a/s: report on international strategies
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper reports on the Danish company Bang & Olufsen AudioVisual a/s (B&O) reviewing their history, international operations, market characteristics, etc. Analytical tools to evaluate B&Os international strategies include PESTEL model, integration / responsiveness framework, Porters model of competitive generic strategies, Chakravarthy and Perlmutters model of strategic orientation, and Ohmaes model of globalization stages. Corporate culture, ethics and values of B&O are discussed.
KEYWORDS: bang, olufsen, audiovisual, international, strategies,
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