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Bang & Olufsen
P/M/605. Design management in Bang & Olufsen
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the correlation between corporate strategy and design known as design management (DM), and conducting a case study of DM strategies in Bang & Olufsen (B&O), a Danish audio and video company. The report includes an overview of B&O core competences and strategies, Porters Five forces analysis, the issues of strategic design positioning, corporate culture, innovation, brand identity, etc.
KEYWORDS: Design management, Bang & Olufsen,
Other Papers On: Bang & Olufsen
Other Papers On: Design
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