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Bang & Olufsen
P/B/486. Bang & Olufsen AudioVisual a/s: report on international strategies
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper reports on the Danish company Bang & Olufsen AudioVisual a/s (B&O) reviewing their history, international operations, market characteristics, etc. Analytical tools to evaluate B&Os international strategies include PESTEL model, integration / responsiveness framework, Porters model of competitive generic strategies, Chakravarthy and Perlmutters model of strategic orientation, and Ohmaes model of globalization stages. Corporate culture, ethics and values of B&O are discussed.
KEYWORDS: bang, olufsen, audiovisual, international, strategies,
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