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Balfour Beatty Plc
C/M/139. Marketing Analysis of Balfour Beatty Plc
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This report presents a marketing analysis of the Balfour Beatty Plc, a world wide leader in engineering and construction industry. The author evaluates main marketing concepts, including marketing plan, sales forecasts and marketing segmentation. States the importance of market research approaches and marketing communications. Indicates the main components of marketing mix in relation to Balfour Beatty performance.
KEYWORDS: marketing, balfour, beatty, plc,
Other Papers On: Balfour Beatty Plc
Other Papers On: Strategic Marketing Analysis
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Keywords Tag Cloud
beatty balfour pestel swot forces porter strategic chain hr value rail reward financial implications ratios construction mergers teamwork studies carillion recruitment management price performance impact share practices study marketing plc employee nokia hrm benchmarked jervis key success approach c contemporary effectiveness corporation factors profitability fluor theories
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