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Bacardi

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C/HR/1148. International HRM strategies for Barcardi Martini India Ltd (BMIL)

WORDS:
3400
DATE:
2011
PRICE:
39.99 GBP

This paper discusses international human resource management, and focuses on Barcardi Martini India Ltd (BMIL). The paper begins by providing background information on the company, and follows with a discussion regarding growth strategies and HR implications. The drivers for Barcardi’s internationalisation strategy are discussed, and the paper evaluates the reasons why they chose this particular international location. Staffing strategies are discussed, and the paper examines different people management styles and mechanisms in the Indian head office. The paper then provides recommendations for the company to help them achieve their objectives.

 

KEYWORDS: International human resource management, Barcardi Martini India Ltd, BMIL, Growth strategies, HR implications, internationalisation strategy, people management, people management mechanisms,

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C/B/3139. Critical evaluation if the white spirits market: case studies of India and Bacardi

WORDS:
2900
DATE:
2010
PRICE:
29.99 GBP

This paper presents a strategic analyses report on white spirits, aiming to examine the industry all over the world. The paper begins by discussing the market trend, size and intensity, followed by an evaluation of consumer behaviour. The market segmentation is analysed, which is followed by a PESTEL analysis of the global alcohol market. India is examined as a case study to analyse alcoholic spirits, and the paper discusses the view of alcohol in the country using PEST analysis. Bacardi, one of the world’s largest producers of rum is analysed, and the paper discusses the company’s growth strategies using the Ansoff matrix. The last section of the paper presents a reflective analysis, which focuses on evaluating teamwork and assessing personal development.

 

KEYWORDS: Strategic analysis, white spirits, alcohol industry, market trend, market size, market trend, consumer behaviour, market segmentation, PESTEL, PEST, India, Bacardi, growth strategies, Ansoff matrix, team work,

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S/M/452. Marketing Analysis & Marketing Plan for Bacardi: Penetrating French Market

WORDS:
5000
DATE:
2008
PRICE:
59.99 GBP

The paper examines the challenges of Bacardi Ltd expansion to France providing the company's profile, conducting their marketing mix (4Ps) analysis, SWOT analysis, consumer analysis, etc. The French alcohol market is analyzed including its wine and spirits segments using the models of SWOT, Porter's 5 Forces and PESTL. A marketing plan for Bacardi's penetration to the French market is developed providing information the market segmentation, product launch strategy, budgets, etc.

 

KEYWORDS: marketing, marketing, plan, bacardi, penetrating, french, market,

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