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S/M/494. What steps should BAA take to relaunch itself as a strong customer focused service provider?

WORDS:
5400
DATE:
2009
PRICE:
59.99 GBP

The paper reports on the strategy used by the British Airports Authority (BAA) in implementing change in the operations management and infrastructure of UK airports discussing their integrated strategic project, performing BAA's SWOT analysis, and suggesting recommendations about various aspects of change management.

 

KEYWORDS: BAA, British Airports Authority, change management, SWOT,

 
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