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C/M/1674. Market research and analysis of the electric car market: case study of Axiom-Mega
- WORDS:
- 3100
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper presents the market research for the electric car market, and aims to present a marketing plan to achieve further penetration, using Axiom-Mega A.KA the nice car company as case study. The paper presents the opportunities and challenges that face the market, as well as consumer buying behaviour. SWOT, PESTLE, and Porter’s Five Forces analyses are used to evaluate the environment. The paper uses the results from the analyses to present marketing plan recommendations, and the paper concludes with a summary of the topics discussed.
KEYWORDS: Market research, electric car market, marketing plan, nice car company, Axiom-Mega, consumer buyer behaviour, SWOT, PESTLE, Porter’s five forces!,
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