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P/M/179. Managing change at Avon: success of its image repositioning

WORDS:
4000
DATE:
2004
PRICE:
49.99 GBP

This report is analysing the change, which took place at Avon in 1999, when the new CEO Andrea Jung was appointed to reposition Avon's flagging image. It analyses the business model of Avon (Direct selling), organisational culture of Avon and the problems company faced. Secondly, role of Andrea Jung as the agent of change, her leadership and the way she managed changes. Lastly, the effects of brand repositioning and changes in the company are being highlighted. Arguments of this report are based on the academic theory (Lewin's change process and other theories).

 

KEYWORDS: managing, change, avon, success, image, repositioning,

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Other Papers On: Organisational change

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avon management china entry om strategic products change demand cosmetic forecast quality cosmetics evaluation contribution capacity operations google inc eads studies innovation performance internal risks questions environment study hr business international success image repositioning leadership style answers managing strategy p jung ceo andrea political
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