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C/M/1496. Internal management of innovation: case studies of Avon, Google Inc and EADS

WORDS:

3500

DATE:

2010

PRICE:

39.99 GBP

This paper considers the management of innovation at three key companies in three contrasting areas of activity: EADS Eurocopter, the global leader of helicopter manufacturing, Google Inc, the internet giant, and Avon, the global direct-selling company specialising in women’s beauty products. Three factors are considered: company structure, corporate culture, and HR policies – and recommendations for innovation in each company follow. The three reviews attempt to show the importance of internal environment (company structure, culture) to innovation and profitability. The information presented by the paper on company hierarchies (or in the case of Google, lack of them), internal communications, employee retention strategies, and research and development has been assembled from a variety of printed and on-line material (on-line annual reports, newspaper articles), and such studies as L.A. Klepacki on Avon and V. Scott on Google – Corporations that Changed the World.

KEYWORDS: Avon, Google Inc, EADS, Eurocopter, innovation, research & development,