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C/B/2236. Avon's entry to China: analysis of entry strategy and political risks
- WORDS:
- 2035
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the risks of Avon's entry to China discussing their market entry strategy through the international joint ventures (IJV), the use of protectionism, and the types of political risk faced by Avon in China. Opportunities for Avon to defend their Chinese investments are argued.
KEYWORDS: Avon, political risk, international business, international joint venture, IJV, China,
Other Papers On: International Business in China
Other Papers On: Avon
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