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Aviva plc (Norwich Union)
C/B/1508. IT: Next five years at Aviva Plc
- WORDS:
- 5000
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper examines strategic use of IT (Information Technology) by a national insurance company Aviva Plc to gain competitive advantage. The description of the company's background is provided, analysis is conducted of the external environment of the insurance sector and the company's position within the sector using the models of PESTLE and SWOT, IT applications in the company are described, the impact of the IT and Information Systems (IS) on Aviva's development is evaluated.
KEYWORDS: Information Technology, IT, SWOT, PESTEL, competitive advantage, Aviva, Insurance,
Other Papers On: Strategic Analysis
Other Papers On: Aviva plc (Norwich Union)
Other Papers On: Information Communication Technology
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