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Avis Group
P/B/608. Avis Europe: background, problems, strategies
- WORDS:
- 2500
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper reports on Avis Europe, a leading car renting company, describing their customers, employee involvement, competitors, collaborators, etc. And focusing on the reasons behind the change in the company’s development strategy, relationship marketing and customer relationship management.
KEYWORDS: avis, europe, background, problems, strategies,
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