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Automobiles Association (AA)

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C/E/734. Proposal. Impacts of globalization on car manufacturing in Russia: cases of KAMAZ and Renault

WORDS:: 1850
DATE:: 2011
PRICE:: 19.99 GBP

The paper proposes research into the development in the Russian motor industry offering a case study of the truck company KaMAZ and the approaches adopted by Renault in dealing with Russia. Literature is reviewed on the impacts of globalisation on Russian economy, the design and methodology of the proposed research is described, its ethical issues are considered.

KEYWORDS: Globalization, car manufacturing companies, Russia, KAMAZ, Renault,

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C/M/161. A New Direct Marketing Strategy for the AA

WORDS:: 3500
DATE:: 2005
PRICE:: 39.99 GBP

This report outlines a new direct marketing strategy for the AA, to enable the company to capitalise on the broad range of products it sells, and successfully increase the levels of cross-selling between products for both existing and new customers. The report goes on to examine the AA's current database strategy, and identifies methods of enhancing the depth and quality of the information contained on existing customers. The primary focus of the report is to develop a direct marketing communications program. It identifies the target audience for the cross selling campaign, then selects the key products which will be cross promoted to the segment groups. The most appropriate communication methods are also considered, followed by an analysis of the selected media type. The final section identifies areas of consideration for acquiring new customers.

KEYWORDS: direct, marketing, strategy, aa,

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P/M/300. Marketing strategies in the Automobiles Association (AA)

WORDS:: 4000
DATE:: 2004
PRICE:: 49.99 GBP

The paper looks at Automobiles Association (AA), the UKs most popular motor organisation, that is currently focusing on Direct Marketing Strategy of cross-selling that can help to position the AA across a wider range of products & services. The objectives and targets of the strategy are outlined, its main stages are described (direct mail, emailing, tele-market, the Internet). The paper takes a detailed look at the issues of customer acquisition and care, database development, etc.

KEYWORDS: marketing, strategies, automobiles, association, aa,

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