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Astrazeneca (AZN)

S/B/63. MBA Dissertation. Strategic Analysis of the Merger of Astra AB and Zeneca PLC

WORDS:
15000
DATE:
2004
PRICE:
159.99 GBP

This dissertation looks at the 1999, cross-border merger, of Sweden's Astra AB and the UK's Zeneca PLC to form AstraZeneca PLC. The paper asks the question ?What motivated two successful companies, Astra AB and Zeneca PLC, to merge and was the merger successful in terms of shareholder wealth?. It examines the merger by assessing each organisation prior to merger, the strategic process and cultural impact of merging, the financial and cultural organisation post merger, concluding with an assessment of success. The paper is thoroughly researched, presents an in-depth bibliography and uses a good range of analytical tools and models

 

KEYWORDS: mba, dissertation, strategic, merger, astra, ab, zeneca, plc,

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Other Papers On: Astrazeneca (AZN)
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Other Papers On: Mergers and Acquisitions, Take-Over

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astrazeneca strategic c plc competitive financial position share glaxosmithkline strategy zeneca ab evaluation feasibility sales force converter digital study astra dissertation azn movements valuation performance pharmaceutical company price mba behaviour organisational merger
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