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Astrazeneca (AZN)
C/C/140. Feasibility Study: Digital Converter for Sales Force in AstraZeneca
- WORDS:
- 3500
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the feasibility of the automation of conversion of handwritten sales call data from the sales force of the pharmaceutical company AstraZeneca into digital formats. The company’s profile is presented arguing that information system (IS) development can create an effective and efficient sales force that is a source of competitive advantage.
KEYWORDS: AstraZeneca, Information system, Pharmaceutical, Sales Force,
Other Papers On: Database
Other Papers On: Information Systems
Other Papers On: Astrazeneca (AZN)
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Keywords Tag Cloud
astrazeneca swot pestel strategic value financial chain forces porter plc competitive evaluation glaxosmithkline c astra zeneca share strategy position performance movements valuation ubs price examination job market current opportunities environment graduate hr force ab company merger dissertation behaviour mba pharmaceutical azn converter sales digital study feasibility organisational
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