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Aston Martin

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C/B/4035. SWOT analysis for Aston Martin

WORDS:
750
DATE:
2011
PRICE:
9.99 GBP

This paper performs a SWOT analysis for Aston Martin, looking at the strengths, weaknesses, opportunities and threats that face the company.

 

KEYWORDS: SWOT, Aston Martin,

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C/B/4032. Porter's five forces analysis for the car manufacturing industry

WORDS:
500
DATE:
2011
PRICE:
9.99 GBP

This paper performs a Porter’s five forces analysis for the global car manufacturing industry as well as Aston Martin, a car manufacturer.

 

KEYWORDS: Porter’s five forces analysis, car manufacturing industry, Aston Martin, car manufacturer,

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C/B/3945. Marketing and strategic analysis for Aston Martin

WORDS:
2750
DATE:
2011
PRICE:
29.99 GBP

The paper presents a marketing plan for the introduction of a new range of vehicles by Aston Martin. The background of the company is described, their internal and external audit is conducted using SWOT and Porter’s Five Forces analysis, respectively, strategic and marketing objectives are identified, marketing mix (4P) features are indicated.

 

KEYWORDS: Marketing plan, strategic analysis, Aston Martin, SWOT, Porter’s Five Forces, marketing mix,

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S/M/568. Marketing plan for Aston Martin car manufacturer

WORDS:
1950
DATE:
2010
PRICE:
19.99 GBP

The paper looks at the marketing practices of the UK-based car manufacturer Aston Martin currently belonging to Ford. The marketing strategy of the company within the automotive industry is examined identifying strategic issues that need to be addressed, and conducting analysis of the company's positioning and targeted segments, marketing mix features, SWOT and Porter's Five Forces analysis to offer a 4-year marketing plan for the company.

 

KEYWORDS: Marketing plan, Aston Martin, Ford, car manufacturer, marketing mix, SWOT, Porter’s Five Forces,

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