Browse our collection of papers in
ASHRAF Group

E/M/194. Dissertation. FACTORS AFFECTING CUSTOMER SATISFACTION: case study of Ashraf & company

WORDS:
14000
DATE:
2006
PRICE:
149.99 GBP

The dissertation investigates the factors behind customer satisfaction (CS) in modern businesses examining the measures needed to attain CS and conducting a case study of CS approaches in Ashraf & Co (ASHRAF Group) of Kuwait. The history and overview of the company are given, a review of academic literature on the theory of CS is presented including definitions of customer satisfaction, CS measures, CS results, etc. Research methodology is based on the positivist inductive approach combining the analysis of the primary data (questionnaires) and secondary data. Conclusions are made about the trends in customer attitudes towards the company performance and the implications of the research findings for the company's management.

 

KEYWORDS: Dissertation, customer satisfaction, Ashraf & Co,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST
 
Other Papers On: ASHRAF Group
Other Papers On: Management Dissertations
Other Papers On: Customer Satisfaction (CS)

CUSTOM WRITING

Can't find what you are looking for? Click here to order a custom written paper

Subject Catalogue

Keywords Tag Cloud

study ashraf company satisfaction customer dissertation factors affecting e
GET OUR GooGLE TOOLBAR BUTTON
Click here
BOOK MARK US
WHAT OTHERS
HAVE SAID
This paper is a PEST analysis of Zara. It is very useful and clear, and gave me a lot of important information I needed that I did not find anywhere else, so it has been very helpful for the work I have to do. Your service is very professional Judith P