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C/M/306. The Importance of Consumer Behaviour to Marketing: The Case of Asda

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

This report discusses the rationale for firms understanding consumer behaviour. Many firms understand what their customers want and gather large amount of consumer data. Nonetheless, a large proportion of these companies are not fully customer aligned. In this report, the importance of consumer behaviour and its affect on the marketing decision-making process is discussed. Asda and supermarket retailing are used as a case example.

 

KEYWORDS: importance, consumer, behaviour, marketing, asda,

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